About Us | Meet Your Mentors

with past experience in:

Michael DiLillo Marketing Mentor
Meet Mike

Michael DiLillo

Demand Generation and Marketing Technology Consultant with over 15 years of experience helping both B2C and B2B organizations establish and optimize their lead generation processes. Currently, he is working with companies looking to increase their demand generation and ensure they have the correct Marketing Tech stack to successfully position for their futures.

His experience includes award-winning work at The New York Times, where his team’s email marketing campaigns played a central role in converting over 1 million users into paid digital subscribers. Later, he served as one of the earliest employees of the popular OTT start-up, fuboTV.
 
A Clevelander proudly transplanting to New York City and finally Florida, outside of the office he is an avid biker, traveler, foodie, and a licensed private pilot.
Sacha Awwa Marketing Mentor

Meet Sacha

Sacha Awwa

Is a seasoned marketing professional with over two decades of experience in both enterprise and startup environments. Starting her career with major organizations like The New York Times and The Army National Guard, Sacha transitioned to the tech startup world, where she found her passion for supporting smaller businesses.

Her approach is rooted in a strong foundational strategy, employing a clear, three-phase process designed for businesses of all sizes. 
Phase 1 focuses on building a solid business foundation, Phase 2 on crafting key marketing strategies to drive growth, and Phase 3 on amplifying and refining what works.

Sacha has worked with clients across various industries, including healthcare, fintech, and automotive, both nationally and internationally. Her personalized approach ensures businesses are well-prepared for sustainable growth. Sacha’s expertise and dedication make her an invaluable asset for any business aiming to elevate its marketing efforts and achieve long-term success.

Meet John

Johnnatan Valencia

As an experienced SEO mentor, he specializes in guiding businesses to unlock their full potential through effective search engine optimization (SEO) strategies. With over a decade of hands-on experience, he’s honed his skills in SEO, Google Analytics, and paid advertising to help clients achieve sustainable growth.

His passion for teaching and coaching fuels his commitment to empowering entrepreneurs and marketers with the knowledge and tools they need to succeed. He’s dedicated to demystifying SEO and providing actionable insights that drive results.

Key areas of expertise:

  • SEO strategy development and implementation
  • Keyword research and optimization
  • Technical SEO audits and improvements
  • On-page and off-page optimization
  • Content marketing and creation
  • Google Analytics and Data Analysis
  • Paid advertising (Google Ads, social media)

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